Video marketing is a deliberate and methodical approach to marketing that entails planning, creating, and sharing videos with the goal of capturing the attention of specific viewers and converting them into customers. The optimal video marketing strategy enables you to track the response of your audience to each campaign, allowing you to fine-tune your approach for maximum impact. Video marketing is an excellent way to improve your brand’s visibility, drive traffic to your website, boost leads, and improve conversion rates.
Why should you concentrate your efforts today on video marketing?
Video's popularity as a content marketing format has risen dramatically over the last few years. More precisely, video will overtake all other marketing tactics in 2017. Your creative team most likely streamlined video as a one-to-many awareness play, with a heavy emphasis on expensive production and little analysis to back it up. In 2018 and 2019, video became more than a marketing tactic; it became an integral part of a business strategy. Today, video is a holistic business strategy, which means that video content should be conversational, actionable, and measurable across all teams.
Businesses of all sizes, including entrepreneurs and small businesses, are starting to use videos to market themselves.
According to the Renderforest Survey, videos helped businesses grow in the following ways:
brand awareness by 70%;
With a 51% increase in traffic,
sales increased by 34%.
Isn't the outcome quite remarkable?
Their popularity stems from the relative ease with which they can engage prospects and clients across multiple platforms. Video is a great way for small businesses like yours to attract, convert, and keep new customers.
How to Create an Effective Video Marketing Strategy
- Begin with your video objectives.
- Determine your intended audience.
- Determine the story you wish to tell.
- Maintain a balance of creative requirements.
- Adhere to your schedule.
- Keep a reasonable budget.
The first step in developing a video strategy is defining the video's objectives. In an ideal world, you'd create a video for each stage of the marketing funnel. However, you must first determine which stage is the most critical to your target.
If you want to bring in a new set of customers to your company, you should consider creating an awareness-raising video for them to watch. Consider using stage video to engage your audience if you want to keep them interested. A decision-stage video will be useful if you're on the verge of closing a sale but need to continue nurturing your prospects.
A video can also be created to delight those who have already purchased from you, as well as an internal video to help motivate your team or recruit new employees to your company.
The Twelve Different Types of Video Marketing
First and foremost, you must decide what type of video (or videos) you wish to produce before beginning filming. Consider the options on this list to gain a better understanding of your choices.
1. Demo Videos
Demo videos demonstrate how your product works—whether that's by walking viewers through your software and demonstrating how it can be used, or by unboxing and testing a physical product.
2. Brand Videos
When creating brand videos, the goal is to showcase the company's high-level vision, mission, or products and services to potential customers and clients. Brand videos are typically produced as part of a larger advertising campaign with the goal of increasing sales.
While brand videos are intended to raise awareness about your company, they should also be entertaining and engaging in order to capture and hold the attention of your target audience.
3. Event Videos
Organizing a conference, roundtable discussion, fundraiser, or other type of event at your place of business is an excellent way to promote your business. Produce a highlight reel or make available selected interviews and presentations from the gathering.
4. Expert Interviews
It is extremely effective to conduct interviews with internal experts or industry thought leaders to gain the trust and authority of your target audience. Locate influential people in your field, regardless of whether or not they agree with your point of view, and bring these discussions to your target audience.
5. Educational or How-To Videos
The use of instructional videos can be used to teach your audience a new skill or to provide them with the foundational knowledge they'll need to better understand your company and its products and services. When your sales and service teams are working with customers, these videos can be used to educate and train them.
6.Explainer Videos
Using this type of video, you can assist your audience in better understanding why they require your product or service, for example. Many explainer videos are based on the fictional journey of the company's core buyer persona, who is experiencing difficulties in solving a particular problem. This individual resolves the problem by implementing or purchasing the company's solution.
7. Animated Videos
Animated videos can be an excellent format for communicating difficult-to-understand concepts that require strong visuals, as well as for explaining an abstract service or product.
8. Case Study and Customer Testimonial Videos
Your prospects want to know that your product is capable of (and will actually solve) their particular problem. One of the most effective ways to demonstrate this is to produce case study videos that feature your satisfied and loyal customers. These individuals are your most effective advocates. Get them to go on camera and describe their challenges as well as how your company assisted them in overcoming them.
9. Live Videos
Live video provides a unique, behind-the-scenes look at your business. Additionally, it generates longer streams and higher engagement rates — viewers spend up to 8.1x as much time watching live video as they do watching video-on-demand. Interviews, presentations, and events can be streamed live, and viewers can leave comments with questions.
10. 360° & Virtual Reality Videos
With 360° videos, viewers "scroll" around the scene to view content from every angle, as if they were physically standing inside the scene. This spherical video style immerses viewers in a location or event, such as an expedition to Antarctica or a close encounter with a hammerhead shark. Viewers can navigate and control their experience in virtual reality (VR). Typically, these videos are viewed via virtual reality headsets such as the Oculus Rift or Google Cardboard.
11. Augmented Reality (AR) Videos
When you watch this type of video, you'll see an additional digital layer on top of what you're actually seeing. For example, you could use AR to see how a couch would look in your living room simply by pointing your phone's camera in that direction. An excellent example is the IKEA Place app.
12. Personal Messages
Using video to respond to someone via email or text can be a novel way to continue a conversation. These videos give your potential customers a memorable and enjoyable experience, which may encourage them to make a purchase.
What MUKA Group offers:
Animated Videos (Brand Videos, Event Videos, Expert Interviews, Educational or How-To Videos, Case Study and Customer Testimonial Videos)
Check our Marketing Packages
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