Viral marketing enables companies like Northface, YouTube, and Burger King to reach millions of socially connected consumers. Using viral marketing creatively, brands can enter new markets and grow their customer base.
It is the art of getting people to share your products and services on social media. The more times people share your stuff, the more it goes viral and results in an increase in ROI for small businesses.
Viral Marketing is deliberate, though the message spreads organically. Social Media provides a perfect ecosystem for viral marketing, though it has roots in word-of-mouth marketing. Viral videos are shared on social media by people looking to reach new audiences via their channels.
It enables businesses to reach consumers who would not be reached through more traditional marketing campaigns. When used creatively, this expanded reach enables the company to enter new markets and potentially grow its customer base.
What are the advantages of viral marketing?
Here are some of the benefits that your business can see from a successful viral marketing campaign - and how much you can expect to save on marketing costs.
A successful viral marketing campaign can provide the following benefits to your company:
Increased awareness
An increase in web traffic
More sales and leads
Reduced marketing expenses (viral content is WAY cheaper than ads)
Improved relationships with current customers
How Do You Make a Viral Campaign?
To make a campaign go viral, choose a topic that people are already discussing. Google Trends displays hot topics (what people are searching for on Google)—this will give you an idea of what people are looking for right now, as well as what they're searching for in the future.
Your content must be relevant to your product. It's important to remember that your viral campaign is not a traditional advertising campaign. A logo, slogan, or other traditional marketing assets should not be present.
Don’t make it to “salesy”. Instead, the emphasis should be on developing something cool that people WANT to share. Promote your content in communities. The specific community you choose will be determined by the product or service you wish to promote.
Finally, make use of data! It probably doesn't make sense to make a funny video if you sell something boring, such as B2B supply chain software.
This is where data comes in.
Concentrate on data-driven content that your target audience is interested in.
Data is a very underutilized method of gaining shares and targeted traffic.
Characteristics
Viral marketing campaigns may be created by any size business and can stand alone or be a part of a larger traditional campaign. All viral marketing examples have three things in common: the message, the messenger, and the environment.
Viral marketing frequently relies on the assistance of an influencer with a large network of followers. These campaigns may employ a variety of tools (e.g., videos, games, images, email, text messaging) to arouse emotional responses from users or viewers.
Social media can be a great way to reach new audiences, but it can also backfire on viral marketing efforts. Viral marketing success can also be difficult to quantify, with results varying greatly from person to person, or even brand to brand, depending on who you are targeting.
Conclusion
Viral marketing is a low-cost and effective method of raising awareness and promoting a brand or product. Companies rely on their target audience or users to share advertising campaigns and positive experiences with others.
Successful campaigns can assist the company in expanding, entering new markets, and increasing revenues.
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